A campfire burning in a forest at night with northern lights and stars in the sky, and a quote saying, 'Start a fire, summon a legend.'

Who
we are

Our motto, “Start a fire, summon a legend,” reflects that belief. We created our firestarters to take the hassle out of building a fire, so you can spend less time struggling to keep it lit and more time enjoying the moment with the people who matter most.

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A melting candle with a carved crown design, placed on a stack of flat stones outdoors with a blurred green background.

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Nighttime scene of a starry sky with the Milky Way galaxy visible, above a silhouette of tall pine trees, with a small campfire glowing on the grass in the foreground.
A campfire with burning logs and flames on a rocky ground near a body of water, with trees and a sunset in the background.
Outdoor fire pit with flames burning, blurred string lights overhead, and a camping chair nearby at night.
Sasquatch standing near a campfire in a forest at night with tall trees surrounding.
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